Mastering your Entrepreneurial Journey

A practical guide for creative entrepreneurs that combines business best practices with creative passion. Covers marketing, intellectual property, leadership, mission, vision, values, and business planning with international case studies.

David Parrish

A workbook on the behaviors that distinguish entrepreneurs, with self-assessment exercises for motivation, leadership style, locus of control, and decision-making. Adapted from Open University materials.

Textbook Equity Open Education